Privacy Policy

1. Scope of this policy

This policy covers the public website at callshark.io in its current preview state. It does not cover the CallShark product, which has not launched. When the product becomes available, this policy will be replaced with one that describes the product's actual data processing.

2. Information we collect

In its current form, this website is designed to collect as little as possible.

• If you submit the demo request form, the details you enter (such as your name, work email, company, and message) are sent to us and stored by our hosting provider's form service, Netlify Forms, so that we can respond. If you submit the support form, your name, email address, the topic you choose, and your message are collected the same way, so that we can reply. If you react to a blog article, that reaction and the article it relates to are collected the same way.
• If you join the early-access list, your email address, your role and how many events a year you run if you choose to tell us, and the address of the page you joined from are collected the same way, so that we can tell you when you can try CallShark. If you vote on our roadmap, the features you vote for are collected the same way, without your name or email address. If you suggest a blog topic or a tool, the text you type and the address of the page you sent it from are collected the same way — please leave names and contact details out of it.
• If you use the meeting capacity calculator, meeting schedule generator, meeting cost calculator, or event ROI calculator, the numbers and options you choose and the results calculated from them are collected the same way — at most once each time you open one of these tools, and only after you change its starting values. These records do not include your name, email address, or any text you type. The AI meeting prompt builder is different: when you copy a prompt from it, the options you chose and the text you typed into its boxes are collected the same way, at most once each time you open it, and the page says so beside the copy button. Please leave names, contact details, and anything confidential out of it. The time zone converter, sales meeting calculator, add-to-calendar generator, event timeline planner, meeting room size calculator, and meeting agenda builder do not send what you enter. The add-to-calendar generator's Google Calendar and Outlook links carry the meeting details you entered to Google or Microsoft, but only if you open one of them.
• Google Analytics and PostHog collect information about your visit — with cookies if you accept them, and without cookies or an identifier stored on your device if you do not — as described in section 3.
• If you email us directly, we receive whatever information you choose to include in that email.
• Our hosting provider may process standard server request data, such as IP address, browser type, and requested URL, as part of delivering the site and protecting it from abuse.

3. Cookies and tracking

This website uses Google Analytics 4, a web analytics service provided by Google, to understand how many people visit, which pages they view, and how they found the site. The Google Analytics script loads on every visit using Google Consent Mode, and what it does depends on your choice in the cookie banner.

If you select “Decline”, or make no choice, no analytics cookies are set and no identifier is stored on your device. Google Analytics sends Google a basic, cookieless signal for each page view and interaction, containing information such as the page address, the referring website, the time, and your browser and device type. These signals carry no identifier that links one page view to another or to you. As with any request to a website, Google receives your IP address in order to deliver the request; Google states that Google Analytics 4 does not log or store IP addresses. Google uses these signals, in aggregate, to estimate overall website traffic.

If you select “Accept”, Google Analytics sets first-party cookies (named _ga and _ga_ followed by an identifier) and collects information such as the pages you visit, the website that referred you, your device and browser type, your approximate location, and interactions such as scrolling, clicks on links to other websites, and starting or submitting a form. It does not receive what you type into forms. Google signals and advertising personalisation are turned off in our configuration, and we do not use Google Analytics for advertising.

This website also uses PostHog, a product analytics service provided by PostHog, Inc. and hosted in the United States, to understand how visitors use the pages — for example which pages are viewed, how far people scroll, where they click, how quickly pages load, and whether errors occur in the browser. Like Google Analytics, the PostHog script loads on every visit, and what it does depends on your choice in the cookie banner.

If you select “Decline”, or make no choice, PostHog stores nothing on your device, and session recording and surveys stay off. It sends PostHog each page view and interaction — such as the page address, the referring website, your browser and device type, and the element you clicked and its position on the page — without an identifier. To estimate how many different people visit, PostHog's servers combine your IP address and browser details with a random value that changes every day and is then deleted, producing a code from which neither can be recovered. PostHog states that in this mode your IP address is removed before any location lookup, so no location is recorded.

If you select “Accept”, PostHog stores a random identifier in a first-party cookie and in your browser's local storage (with names beginning ph_), so that it can link your page views within and across visits, and collects information such as the pages you visit, the website that referred you, your device and browser type, your approximate location derived from your IP address, and your interactions with the pages. PostHog may also record your session — a reconstruction of how you scrolled, moved, and clicked through the pages — and may show you a short, optional survey, whose answers are sent to PostHog. Session recordings never contain what you type into form fields, which is masked in your browser before anything is sent; the column name you enter in the meeting schedule generator, the prompt shown by the AI meeting prompt builder, the meeting summary shown by the add-to-calendar generator, and the agenda shown by the meeting agenda builder are masked the same way, and the add-to-calendar generator's links and the time zone converter are hidden from recordings entirely. We do not use PostHog to identify you or to build a profile of you.

Your choice is stored in your browser's local storage so the banner is not shown on every visit; if you accept, PostHog keeps its own copy of that choice there too. You can change it at any time using the “Cookie settings” link at the bottom of every page. If you withdraw consent, the site deletes its Google Analytics and PostHog cookies and everything PostHog stored in your browser, and both services return to the cookieless measurement described above.

We do not set advertising cookies.

4. How we use information

Information you send us by email, through the demo request form, or through the support form is used solely to respond to your enquiry and to understand what teams need from a meeting scheduling platform. An early-access email address is used only to contact you about early access to CallShark, and the role and event details given with it help us understand who is interested. Roadmap votes and blog and tool suggestions help us decide what to build and write next. Planning tool records are used in aggregate to understand how the tools are used and to improve them. What you enter in the AI meeting prompt builder is used to understand how the builder is used and what teams need help preparing for. Server request data is used to operate and secure the website. Analytics data, with or without cookies, is used in aggregate to understand how the website is used and to improve it, and session recordings are viewed by our team for the same purpose.

We do not sell personal information, and we do not share it with third parties for their own marketing purposes.

5. Legal bases for processing

Where the General Data Protection Regulation applies, we expect to rely on legitimate interests for operating and securing the website and for responding to business enquiries you initiate, on consent for analytics cookies, session recordings, the early-access emails you sign up for, and any future marketing communications, and on legitimate interests for the cookieless analytics signals described in section 3. This will be confirmed as part of the legal review noted at the top of this page.

6. Data retention

Demo requests, support messages, and correspondence you send by email are retained only as long as needed to handle your enquiry and to meet any applicable record-keeping obligations. Early-access sign-ups are kept only as long as we need them to contact you about early access, and are removed sooner if you ask. Google Analytics data is retained for the period set in our Google Analytics settings, which is no longer than 14 months. PostHog data, including session recordings, is retained for the period our PostHog plan provides, which is currently no longer than one year.

7. Your rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or object to the processing of your personal information, to data portability, and to withdraw consent where processing relies on it. You may also have the right to complain to your local data protection authority.

To exercise any of these rights in relation to correspondence you have sent us, or to be removed from the early-access list, send us a message through the support form, choosing “A privacy or data request” as the topic.

8. Service providers and international transfers

This website is hosted by Netlify, which also collects form submissions, and uses Google Analytics (provided by Google) and PostHog (provided by PostHog, Inc.) as described in section 3. These providers may process data in countries other than your own, including the United States. Once the CallShark product launches, we will publish details of the sub-processors involved and the safeguards used for any international transfers.

9. Children

CallShark is a business product. This website is not directed at children, and we do not knowingly collect personal information from children.

10. Changes to this policy

We will update this policy as the product develops, and materially before CallShark begins processing customer data. The date at the top of this page indicates when it was last revised.